Quantcast
Welcome to Goodwill Communications
 
View All PSA Clients
 
Boys Town
 
Boys Town:

Today’s children are tomorrow’s leaders, innovators, and hope for the future. While some children have many opportunities to shine in these areas, others don’t, because they are struggling to survive poverty, abuse, neglect, and families in crisis. Regardless of a person’s background, race, or religion, Boys Town believes that everyone deserves the chance to reach their full potential.

Unfortunately, even with the many young lives we save and change, there are still far too many boys and girls who could benefit from our help but don’t know how to find it. We hope you can help increase awareness to those youth (and their families) who need the unique assistance our Hotline services provide. 

We have grown to become a national organization that reaches communities from coast to coast, and our scope has expanded to include in-home family counseling, health care and programs to rebuild at-risk schools.

One of our services, provided free of charge, is the Boys Town National Hotline®, a 24/7 crisis hotline for kids and parents. It provides a website specifically for teenagers called www.YourLifeYourVoice.org .  For 30 years, the Boys Town National Hotline® and its extended services have been answering the call when children and parents need immediate, professional, and compassionate assistance, answering 150,000 calls, emails, texts, and chats a year.

Current Campaigns:
Our Time Together and Phony Posts
Our Time Together and Phony Posts
More Ways to Praise and One in Five
More Ways to Praise and One in Five
10 Ways to Praise Parents/Conversation
10 Ways to Praise Parents/Conversation
Me and Parenting Isn''t Easy
Me and Parenting Isn''t Easy
Point/Counterpoint and Parents
Point/Counterpoint and Parents
Past Campaigns:
No Past Campaigns Available
PSA Digital ยป Boys Town Campaigns

Current PSA Campaigns for Boys Town

Our Time Together and Phony Posts
View all available Downloads
Our Time Together and Phony Posts TV  

It’s just human nature for us to focus more on the negatives than the positives and to look for things to criticize rather than things to praise. For parents, it’s easy to fall into this habit with our kids. At Boys Town, we strive to encourage parents to praise their children many different ways.

“OUR TIME TOGETHER” This pandemic has brought new meaning to the work/life balance so many parents already struggle to establish. As we all navigate this new normal, Boys Town wants parents to know we are there to listen no matter the need. Filmed entirely by cell phone to adhere to social distancing guidelines, this captures the chaos of life right now while offering reassurance at boystown.org/parenting and 800-448-3000.

“PHONY POSTS”

Teenagers spend a lot of time on social media, talking to friends, posting pictures, and expressing their opinions. Parents need to model appropriate behavior and talk with their kids about what an appropriate online post looks like and sounds like.

Social media has many positives. It allows us to connect in ways we never had before. It helps us further our education and access news quickly.

For more information on social media and other parenting advice, visit boystown.org.

More Ways to Praise and One in Five
View all available Downloads
More Ways to Praise and One in Five TV  

It’s just human nature for us to focus more on the negatives than the positives and to look for things to criticize rather than things to praise. For parents, it’s easy to fall into this habit with our kids. At Boys Town, we strive to encourage parents to praise their children many different ways.

In “More Ways to Praise”, we see several situations of parents praising their kids – on a napkin in their lunch box, sign language, a sign at a volleyball game and memes. It doesn’t matter how a parent praises their child, just that they do it often.

In “One In Five”, we address teen depression and ways to overcome this common problem facing our youth today.

We have just sent the digital files below. These are TV PSAs from Boys Town. Please forward these files to your public service or community affairs director.

Please consider running these important spots in your PSA rotation.

10 Ways to Praise Parents/Conversation
View all available Downloads
10 Ways to Praise Parents/Conversation TV  

Our campaign entitled “Parenting Isn't Easy” features TV host, Josh Temple, interacting with kids. The result is a humorous insight into the mind of a child in these :60/:30 and :15 second spots encouraging parents to visit www.Boystown.org/parenting to access free resources.

 

Our latest TV PSA titled: “Me” is inspired by the idea that every person has the strength within them to overcome life’s challenges. For some, that’s difficult to believe when nothing seems to be going right in their life. This PSA includes scenes with a teen sitting alone at lunch, ignored by their peers and feeling overwhelmed with life. We hear the teen’s thoughts filled with angst – before learning that they’ve found the strength to recover their former level of enthusiasm for life. The teen finds someone to “show her the first step…” which is www.YourLifeYourVoice.com – a support website from Boys Town.

Me and Parenting Isn''t Easy
View all available Downloads
Me and Parenting Isn''t Easy TV  

Our campaign entitled “Parenting Isn't Easy” features TV host, Josh Temple, interacting with kids. The result is a humorous insight into the mind of a child in these :60/:30 and :15 second spots encouraging parents to visit www.Boystown.org/parenting to access free resources.

Our latest TV PSA titled: “Me” is inspired by the idea that every person has the strength within them to overcome life’s challenges. For some, that’s difficult to believe when nothing seems to be going right in their life. This PSA includes scenes with a teen sitting alone at lunch, ignored by their peers and feeling overwhelmed with life. We hear the teen’s thoughts filled with angst – before learning that they’ve found the strength to recover their former level of enthusiasm for life. The teen finds someone to “show her the first step…” which is www.YourLifeYourVoice.com – a support website from Boys Town.

Point/Counterpoint and Parents
View all available Downloads
Point/Counterpoint and Parents TV  

Our latest TV PSA titled: “Point/Counterpoint” is inspired by the notion that every “story” has two sides: We see and hear parents who are feeling angst over their depressed teen. They watch her retreat from them, spending evenings alone in her bedroom, not eating with them. The PSA includes scenes with her sitting alone, walking, petting her dog. We hear her thoughts juxtaposed with her parents’ comments – before learning that she’s found the strength to recover her former level of enthusiasm for life. She finds someone to “show her the first step…” which is www.YourLifeYourVoice.com – a support website from Boys Town.

 

Parents

In addition to this teen campaign, Boys Town is releasing a second campaign targeting parents and their free parenting content. Television host, Josh Temple, asks kids of all ages to answer your most burning parenting questions. The result is a humorous insight into the mind of a child in these clever :60/:30 and :15 second spots encouraging parents to visit http://www.Boystown.org/parenting to access our free resources
 

Past PSA Campaigns for Boys Town

No Past Campaigns Available
Goodwill Communications, 8322 Thwaite Howe Drive | Lorton, VA 22079-5007
Tel: 703-646-5962 Fax: 703-646-5995