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The Natural Resources Conservation Service (NRCS) is the lead conservation agency within the U.S. Department of Agriculture. NRCS helps America’s farmers, ranchers and forest landowners conserve the nation’s soil, water, air and other natural resources. All programs are voluntary and offer science-based solutions that benefit both the landowner and the environment.

As world population and food production demands rise, keeping our soil healthy and productive is of paramount importance. By farming using soil health principles and systems including no-till, cover cropping and diverse rotations, more and more farmers are actually increasing their soil’s organic matter and improving microbial activity. As a result, farmers are sequestering more carbon, increasing water infiltration, improving wildlife and pollinator habitat—all while harvesting better profits and often better yields.

To help realize the full potential of improved soil health on the nation’s farm and ranch lands, NRCS launched its “Unlock the Secrets in the Soil” campaign in 2013.

As it works with farmers and ranchers to improve soil health throughout the country, NRCS also wants consumers to know about and support growers who are harvesting this new hope in healthy soil. The campaign’s television ads will play a key role in educating audiences.

Current Campaigns:
No Current Campaigns Available
Past Campaigns:
Our living and life-giving soil
Our living and life-giving soil
PSA Digital » USDA-NRCS Campaigns

Current PSA Campaigns for USDA-NRCS

No Current Campaigns Available

Past PSA Campaigns for USDA-NRCS

Our living and life-giving soil
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Our living and life-giving soil TV  

We’re looking at some BIG challenges here on planet Earth.

World population is growing and will likely reach 9 billion by the year 2050. Every day, through development and degradation, we lose more of the farmland we need to grow our food. Across the globe, water and other resources are becoming increasingly scarce. And extreme weather events like flooding and drought are adding to our food production challenges.

But there’s a secret that might just help us meet those challenges. That secret, believe it or not, is right under our feet.

Because of its potential to take carbon dioxide out of the atmosphere and store it in the ground, healthy soil represents a way to help reverse the negative impacts of greenhouse gases. Plus, healthy soil stores more water, which makes cropland more resilient to extreme weather events like droughts and floods.

But, for the most part, healthy soil’s transformative environmental and food production power has remained buried underground.

To change that, NRCS has developed a series of 15- and 30-second public service announcements to highlight the critical role healthy soil plays in our lives, on our planet and in our future.

Through these messages, urban consumers will become more aware of the role soil health plays in their food, in their lives and in their future. And in rural areas, these PSAs will connect with actual farmers, ranchers and landowners who can adopt soil health management systems – which is good for the farm, the farmer’s bottom line and for our future.

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