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Volunteers of America
 
Volunteers of America:

Volunteers of America is more than a nonprofit organization. We are a ministry of service that includes nearly 16,000 paid, professional employees dedicated to helping those in need rebuild their lives and reach their full potential.

Through our hundreds of human service programs, including housing and healthcare, Volunteers of America helps more than 2 and a half million people in over 400 communities in 46 states as well as the District of Columbia and Puerto Rico. Since 1896, we have supported and empowered America's most vulnerable groups, including veterans, at-risk youth, the frail elderly, men and women returning from prison, homeless individuals and families, people with disabilities, and those recovering from addictions. Our work touches the mind, body, heart — and ultimately the spirit — of those we serve, integrating our deep compassion with highly effective programs and services. Approximately 60,000 volunteers throughout the country help our employees deliver these life-changing services. For more information on our services, go to: http://www.voa.org/.

Current Campaigns:
This Is Why We Do What We Do
This Is Why We Do What We Do
ACTION TEAM: LEGACY 2015
ACTION TEAM: LEGACY 2015
Teammates
Teammates
Are You In?
Are You In?
Past Campaigns:
No Past Campaigns Available
PSA Digital » Volunteers of America Campaigns

Current PSA Campaigns for Volunteers of America

This Is Why We Do What We Do
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This Is Why We Do What We Do TV  

In supposedly the richest country in the world, 744,313 people are homeless on any given night, and according to the U.S. Census Bureau, 46.2 million Americans are now living in poverty. That number has grown by 2.6 million in just the last 12 months - the largest increase since the U.S. government began calculating poverty figures back in 1959. Some other important statistics:

The poverty rate for children living in the United States increased to 22% in 2010. That means that one out of every five U.S. children is living in poverty. Today one out of every six elderly Americans lives below the federal poverty line. Between 1991 and 2007 the number of Americans between the ages of 65 and 74 that filed for bankruptcy rose by a staggering 178 percent.

As one of the leading humanitarian organizations in the country, Volunteers of America produced two TV PSAs to publicize the state of poverty in America. The first of these, titled “Stats,“ shows startling statistics about hunger and homelessness with gritty photos of the less fortunate trying to survive, perhaps living in their cars or “dumpster diving” for food in trash bins. The second, titled “Speeches,” has brief excerpts from famous speeches about social justice including clips from Dr. Martin Luther King, President John F. Kennedy and noted social humanitarian Barbara Jordan. The third PSA titled: "America" features bold graphics about the work of Volunteers of America to help those in need, while "America the Beautiful" plays in the background.

ACTION TEAM: LEGACY 2015
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ACTION TEAM: LEGACY 2015 TV  

Our latest PSA campaign, a collaborative effort between Volunteers of America and the Major League Baseball Players Trust, encourages high school students to get involved in their communities and help those in need. Action Team is a national youth volunteer program designed to recruit and train the next generation of volunteers.

Through this partnership, Major Leaguers help encourage students to serve as Action Team Captains, who in turn deliver an important message to their peers: volunteering is cool, fun and personally rewarding. Action Team members recruit fellow high school students to volunteer in projects which address local community needs.

The Action Team program continues to add new schools regularly, and now enjoys the support of more than 100 high schools in 34 states and Puerto Rico. Since its inception, it has inspired more than 82,000 high school students to help more than 254,000 people in need.

The latest campaign is called “Legacy,” since it was created to highlight how far the program has come since its inception in 2003. The call to action encourages students, teachers and administrators to participate, and visit a dedicated web site at www.ActionTeam.org/Legacy.

Teammates
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Teammates TV  RADIO  

Volunteers of America and the Major League Baseball Players Trust have teamed up to encourage high school students to get involved with local community activities.

Youth volunteers, along with Major League baseball players, have formed Action Teams to deliver an important message—volunteering is fun and personally rewarding!

A national youth volunteer program designed to inspire and train the next generation of volunteers, through the Action Team 51,000 high school students have helped over 173,000 of their neighbors in need by getting involved in their communities. Action Teams in more than 160 high schools in the U.S., Puerto Rico and Japan feature the personal involvement of active Major League baseball players who help raise public awareness about the benefits of volunteering.

To encourage schools and students to participate in the program, Volunteers of America and the Major League Baseball Players Trust launched a national public service advertising campaign comprised of broadcast and local cable TV and radio public service announcements.

Stations can download TV PSAs in :60, :30 and :15 PSA lengths, and a :30 radio PSA has been produced. They aim to engage and energize youths across the country to heed the call to service by demonstrating that everyone can make a difference in their community.

Are You In?
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Are You In? TV  RADIO  

Volunteers of America and the Major League Baseball Players Trust have teamed up to encourage high school students to get involved in their communities and help those in need. Action Team, a national youth volunteer initiative designed to inspire and train the next generation of volunteers, is composed of Major League baseball players and area high school student Team Captains.

The Action Team program enjoys the support of more than 160 high schools in 34 states, inspiring more than 26,000 high school students to help more than 111,000 people in need. During the 2010-2011 school year more than 800 Action Team Captains have planned more than 400 volunteer projects in their communities.

 

Past PSA Campaigns for Volunteers of America

No Past Campaigns Available
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