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BrightFocus Foundation
 
BrightFocus Foundation:

Bright Focus Foundation is a nonprofit organization supporting research and providing public education to help eradicate brain and eye diseases, including Alzheimer''s disease, macular degeneration, and glaucoma. We are working to save mind and sight.

BrightFocus is at the forefront of brain and eye health, advancing early-stage, investigator-initiated research around the world. We also provide free educational materials to people affected by or interested in these diseases, empowering them to take action for themselves and others. They can take advantage of news and research results offered through websites, publications, social media, videos, podcasts, and TV and radio public service announcements.

Founded in 1973 and known until February 1, 2013 as the American Health Assistance Foundation, our new name reflects our vision of a world where everyone experiences life fully and with clarity.

Current Campaigns:
Make a Plan Today: Get Your Eyes Checked.
Make a Plan Today: Get Your Eyes Checked.
Now is the Moment to Stop Alzheimer''s
Now is the Moment to Stop Alzheimer''s
Past Campaigns:
Macular Degeneration -  There is hope that a cure will be found. #631
Macular Degeneration - There is hope that a cure will be found. #631
Alzheimers Caring for Your Loved Ones #599
Alzheimers Caring for Your Loved Ones #599
PSA Digital » BrightFocus Foundation Campaigns

Current PSA Campaigns for BrightFocus Foundation

Make a Plan Today: Get Your Eyes Checked.
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Make a Plan Today: Get Your Eyes Checked. TV  

Vision loss is a growing public health problem in the United States. Diseases such as macular degeneration and glaucoma affect millions of Americans, and can cause reduced vision and even blindness. According to a new PSA, “Make A Plan Today: Get Your Eyes Checked” from BrightFocus Foundation, most people lose their vision from disease, not at birth.

In many cases, people are unaware they have a vision problem until irreversible damage has occurred. For example, an estimated half of the three million Americans with glaucoma don’t even know they have the disease.

That is why BrightFocus, a nonprofit organization that supports research and provides public education for eye and brain diseases, wants to send a message to all Americans that getting an eye exam on a regular basis is critically important. Baby Boomers, who are now at increased risk as they age, should get their eyes checked regularly.

This PSAs in both English and Spanish depict the impact of vision loss through real people sharing how vision disease has affected them personally. The spot urges viewers to get their eyes checked, and to visit BrightFocus.org to learn more about vision disease including “The Top Five Questions To Ask Your Eye Doctor” at www.brightfocus.org.

Now is the Moment to Stop Alzheimer''s
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Now is the Moment to Stop Alzheimer''s TV  RADIO  

The sixth leading cause of death in the United States is now Alzheimer’s disease. More than 5 million Americans are currently stricken with Alzheimer’s, and before the middle of this century that number could reach 15 million. Every 68 seconds, someone in America develops Alzheimer’s with a half million new cases of Alzheimer’s disease expected to be diagnosed this year. By mid-century, someone in America will develop the disease every 33 seconds, affecting 115 million people.

Alzheimer’s is a progressive, degenerative, and incurable brain disorder that robs people of their memories and ends lives in a slow and terrible death. Families must watch the people they love change dramatically in personality and behavior. These caregivers stand by as their loved ones become unaware of what—and who—are around them.

The latest PSA on Alzheimer’s from the Bright Focus Foundation depicts the immense burden borne by families, showing real people who have lived with the disease by caring for a loved one. The PSAs in English and Spanish offer families a way to learn more about Alzheimer’s—including caregiver coping methods—through a special web address at http://www.brightfocus.org/alzheimers/.

 

Past PSA Campaigns for BrightFocus Foundation

Macular Degeneration -  There is hope that a cure will be found. #631
View all available Downloads
Macular Degeneration - There is hope that a cure will be found. #631 TV  

Alzheimers Caring for Your Loved Ones #599
View all available Downloads
Alzheimers Caring for Your Loved Ones #599 TV  

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