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BrightFocus Foundation
Description
BrightFocus Foundation:

Bright Focus Foundation is a nonprofit organization supporting research and providing public education to help eradicate brain and eye diseases, including Alzheimer''s disease, macular degeneration, and glaucoma. We are working to save mind and sight.

BrightFocus is at the forefront of brain and eye health, advancing early-stage, investigator-initiated research around the world. We also provide free educational materials to people affected by or interested in these diseases, empowering them to take action for themselves and others. They can take advantage of news and research results offered through websites, publications, social media, videos, podcasts, and TV and radio public service announcements.

Founded in 1973 and known until February 1, 2013 as the American Health Assistance Foundation, our new name reflects our vision of a world where everyone experiences life fully and with clarity.

Current Campaigns:
Make a Plan Today: Get Your Eyes Checked.
Make a Plan Today: Get Your Eyes Checked.
Past Campaigns:
Now is the Moment to Stop Alzheimer''s
Now is the Moment to Stop Alzheimer''s
Macular Degeneration -  There is hope that a cure will be found. #631
Macular Degeneration - There is hope that a cure will be found. #631
Alzheimers Caring for Your Loved Ones #599
Alzheimers Caring for Your Loved Ones #599
PSA Digital » BrightFocus Foundation Campaigns » Make a Plan Today: Get Your Eyes Checked.
Make a Plan Today: Get Your Eyes Checked. Make a Plan Today: Get Your Eyes Checked.

Vision loss is a growing public health problem in the United States. Diseases such as macular degeneration and glaucoma affect millions of Americans, and can cause reduced vision and even blindness. According to a new PSA, “Make A Plan Today: Get Your Eyes Checked” from BrightFocus Foundation, most people lose their vision from disease, not at birth.

In many cases, people are unaware they have a vision problem until irreversible damage has occurred. For example, an estimated half of the three million Americans with glaucoma don’t even know they have the disease.

That is why BrightFocus, a nonprofit organization that supports research and provides public education for eye and brain diseases, wants to send a message to all Americans that getting an eye exam on a regular basis is critically important. Baby Boomers, who are now at increased risk as they age, should get their eyes checked regularly.

This PSAs in both English and Spanish depict the impact of vision loss through real people sharing how vision disease has affected them personally. The spot urges viewers to get their eyes checked, and to visit BrightFocus.org to learn more about vision disease including “The Top Five Questions To Ask Your Eye Doctor” at www.brightfocus.org.

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