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BrightFocus Foundation
Description
BrightFocus Foundation:

Bright Focus Foundation is a nonprofit organization supporting research and providing public education to help eradicate brain and eye diseases, including Alzheimer''s disease, macular degeneration, and glaucoma. We are working to save mind and sight.

BrightFocus is at the forefront of brain and eye health, advancing early-stage, investigator-initiated research around the world. We also provide free educational materials to people affected by or interested in these diseases, empowering them to take action for themselves and others. They can take advantage of news and research results offered through websites, publications, social media, videos, podcasts, and TV and radio public service announcements.

Founded in 1973 and known until February 1, 2013 as the American Health Assistance Foundation, our new name reflects our vision of a world where everyone experiences life fully and with clarity.

Current Campaigns:
Make a Plan Today: Get Your Eyes Checked.
Make a Plan Today: Get Your Eyes Checked.
Now is the Moment to Stop Alzheimer''s
Now is the Moment to Stop Alzheimer''s
Past Campaigns:
Macular Degeneration -  There is hope that a cure will be found. #631
Macular Degeneration - There is hope that a cure will be found. #631
Alzheimers Caring for Your Loved Ones #599
Alzheimers Caring for Your Loved Ones #599
PSA Digital » BrightFocus Foundation Campaigns » Now is the Moment to Stop Alzheimer''s
Now is the Moment to Stop Alzheimer''s Now is the Moment to Stop Alzheimer''s

The sixth leading cause of death in the United States is now Alzheimer’s disease. More than 5 million Americans are currently stricken with Alzheimer’s, and before the middle of this century that number could reach 15 million. Every 68 seconds, someone in America develops Alzheimer’s with a half million new cases of Alzheimer’s disease expected to be diagnosed this year. By mid-century, someone in America will develop the disease every 33 seconds, affecting 115 million people.

Alzheimer’s is a progressive, degenerative, and incurable brain disorder that robs people of their memories and ends lives in a slow and terrible death. Families must watch the people they love change dramatically in personality and behavior. These caregivers stand by as their loved ones become unaware of what—and who—are around them.

The latest PSA on Alzheimer’s from the Bright Focus Foundation depicts the immense burden borne by families, showing real people who have lived with the disease by caring for a loved one. The PSAs in English and Spanish offer families a way to learn more about Alzheimer’s—including caregiver coping methods—through a special web address at http://www.brightfocus.org/alzheimers/.

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Tel: 703-646-5962 Fax: 703-646-5995