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Boys Town
Description
Boys Town:

Today’s children are tomorrow’s leaders, innovators, and hope for the future. While some children have many opportunities to shine in these areas, others don’t, because they are struggling to survive poverty, abuse, neglect, and families in crisis. Regardless of a person’s background, race, or religion, Boys Town believes that everyone deserves the chance to reach their full potential.

Unfortunately, even with the many young lives we save and change, there are still far too many boys and girls who could benefit from our help but don’t know how to find it. We hope you can help increase awareness to those youth (and their families) who need the unique assistance our Hotline services provide. 

We have grown to become a national organization that reaches communities from coast to coast, and our scope has expanded to include in-home family counseling, health care and programs to rebuild at-risk schools.

One of our services, provided free of charge, is the Boys Town National Hotline®, a 24/7 crisis hotline for kids and parents. It provides a website specifically for teenagers called www.YourLifeYourVoice.org .  For 30 years, the Boys Town National Hotline® and its extended services have been answering the call when children and parents need immediate, professional, and compassionate assistance, answering 150,000 calls, emails, texts, and chats a year.

Current Campaigns:
A New Approach/Parents Are People
A New Approach/Parents Are People
Mental Health Matters & Happy Place
Mental Health Matters & Happy Place
Catch Kids Being Good and Love Letter
Catch Kids Being Good and Love Letter
Teach Love and Dreams
Teach Love and Dreams
Our Time Together and Phony Posts
Our Time Together and Phony Posts
More Ways to Praise and One in Five
More Ways to Praise and One in Five
10 Ways to Praise Parents/Conversation
10 Ways to Praise Parents/Conversation
Me and Parenting Isn''t Easy
Me and Parenting Isn''t Easy
Point/Counterpoint and Parents
Point/Counterpoint and Parents
Past Campaigns:
No Past Campaigns Available
PSA Digital » Boys Town Campaigns » Catch Kids Being Good and Love Letter
Catch Kids Being Good and Love Letter Catch Kids Being Good and Love Letter

Catch Kids Being Good

Parents.  Did you know we all hold the key to raising confident, caring children? All we have to do is unlock the power of praise. Catching kids being good is at the heart of every parenting strategy you’ll find at boystown.org/parenting.  Whether you’re a parent, grandparent or guardian of a toddler, teen or someone in between, we’ve got parenting guides, articles, videos, quick tips and even live parent talks on Facebook with Boys Town experts.

So, we’re constantly investing in praising children and finding those opportunities.  It really helps them with that self-affirmation and that positive thinking. And then that really reduces their negative behavior.

The answer to discipline is praise.  Isn’t that lovely. 

Who would have thought it!

Visit boystown.org/praise to receive your “10 Ways to Praise” magnet. It’s a great reminder to catch them being good, and that great parenting advice is just a click away! Love Letter

Love Letter

The concept in “Love Letter” is that many teens are depressed and confused by the recent social and political unrest.  They don’t know how they feel --- or if they should “align” with any of the conflicting groups.  The final lesson is that – above all – teens need to trust in, and care about, themselves. 

This spot would utilize a popular ballad called “Love Letter” by the artist Jocelyn. 

The spot utilizes rotoscope animation to offer a striking depiction of teen life in this trying time.  Here, crowds challenge our hero teen (played by Jocelyn herself) as she walks among demonstrators holding signs and chanting.  Back and forth from Jocelyn to crowd scenes – we don’t see or hear specific messages – just the commotion they create. 

We cut away to “live” Jocelyn performing a few emotional phrases of her piece at keyboard and guitar. 

Back to animation, Jocelyn extends a reassuring hand to help a confused teen up from curb, and walks into sunset with her as her song faces out, urging teens to believe in themselves.  

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