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United States Air Force
Description
United States Air Force: The U.S. Air Force is the world’s preeminent force in air, space and cyberspace. Our mission is to fly, fight and win in air, space and cyberspace. Our rich history and our vision guide our Airmen as we pursue our mission with excellence and integrity to become leaders and innovators, remaining true to our vision statement: The World’s Greatest Air Force—Powered by Airmen, Fueled by Innovation. For more information, go to: https://www.airforce.com.
Current Campaigns:
2018 S/S CABLEPAK US Air Force
2018 S/S CABLEPAK US Air Force
Past Campaigns:
Refuse To Be Average
Refuse To Be Average
PSA Digital » United States Air Force Campaigns » 2018 S/S CABLEPAK US Air Force
2018 S/S CABLEPAK US Air Force 2018 S/S CABLEPAK US Air Force
In our latest public service announcement (PSA) titled “What Matters” (:30), we see a military man gearing up for what appears to be a tactical mission. We see him don military gear and head into the forest before daybreak. We soon realize that this isn’t a military excursion, but a hiking trip the father is taking with his daughter. They continue walking down the trail, as the father puts his arm around his daughter’s shoulder. A voice reminds us that our jobs are important, but family time is what matters most.

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