More Victories for Veterans
The “More Victories for Veterans” PSA campaign, first released in 2017 and appearing in TV, radio, print, and out-of-home media, presents America’s veterans as proud and positive about the personal victories they’ve achieved. This approach is driven by the understanding that people are more likely to be engaged and motivated by stories of the positive effects of their support. And DAV has a wealth of victory stories to tell.
The campaign highlights the victories of real veterans as it follows them through a moment in their day. The 60-second TV PSA features six veterans as they each tell us about their personal victories. The everlasting message of the campaign is that with the right support, all of America’s veterans can thrive, and fully live up to the dreams and freedoms they fought to defend.