Welcome to Goodwill Communications
View All PSA Clients
United States Air Force
United States Air Force: The U.S. Air Force is the world’s preeminent force in air, space and cyberspace. Our mission is to fly, fight and win in air, space and cyberspace. Our rich history and our vision guide our Airmen as we pursue our mission with excellence and integrity to become leaders and innovators, remaining true to our vision statement: The World’s Greatest Air Force—Powered by Airmen, Fueled by Innovation. For more information, go to: https://www.airforce.com.
Current Campaigns:
American Dream
American Dream
Past Campaigns:
Refuse To Be Average
Refuse To Be Average
PSA Digital » United States Air Force Campaigns » Refuse To Be Average
Refuse To Be Average Refuse To Be Average
In our latest public service announcement we see a young woman beginning her workout at daybreak. Her eyes burn with determination as she runs toward the camera and then toward a large rock structure. This is her obstacle. We follow her as she runs up a steep incline, over a crevice, and through large boulders. Throughout the journey, we hear her internal monologue, coaching her through the challenge. At the end, she peers out over the scenery, reflecting on what she’s accomplished. Although it’s a small accomplishment, this serves as a building block for her life journey. She’ll overcome any obstacle that the world throws at her.

Goodwill Communications, 8322 Thwaite Howe Drive | Lorton, VA 22079-5007
Tel: 703-646-5962 Fax: 703-646-5995