DAV Victory 2017
In 2016, DAV secured more than $4 billion in earned benefits for veterans, their families and survivors. These include financial, health care, employment, and education benefits. It is clear our country needs to keep the promises made to America’s veterans.
The “Victories” PSA campaign, appearing in TV, radio, print, and out-of-home media, presents America’s veterans as proud and positive about the personal victories they’ve achieved. This approach is driven by the understanding that people are more likely to be engaged and motivated by stories of the positive effects of their support. And DAV has a wealth of victory stories to tell.
The campaign highlights the victories of real veterans as it follows them through a moment in their day. The 60-second TV PSA features seven veterans as they each tell us about their personal victories. The everlasting message of the campaign is that with the right support, all of America’s veterans can thrive, and fully live up to the dreams and freedoms they fought to defend.